Shoreline Club

Challenge

The goal was to create a brand that feels authentic and coastal while reflecting modern sustainability. The challenge was designing a visual identity that is warm, inviting, and trustworthy without appearing commercial or generic.

Resolution

With the use of soft natural tones, warm tan, teal, ocean blues, and golden yellow, we were able to evoke the coast and sea. Every design choice and material reflects care for customers and the planet, ensuring products are high-quality, reef-safe, and crafted for lasting experiences. The result is a sunworn, reliable brand built for those who stay coastal.

Tools: Adobe Illustrator, Photoshop & Procreate

Challenge

The goal was to create a brand that feels authentic and coastal while reflecting modern sustainability. The challenge was designing a visual identity that is warm, inviting, and trustworthy without appearing commercial or generic.

Resolution

With the use of soft natural tones, warm tan, teal, ocean blues, and golden yellow, we were able to evoke the coast and sea. Every design choice and material reflects care for customers and the planet, ensuring products are high-quality, reef-safe, and crafted for lasting experiences. The result is a sunworn, reliable brand built for those who stay coastal.

Tools: Adobe Illustrator, Photoshop & Procreate

Challenge

The goal was to create a brand that feels authentic and coastal while reflecting modern sustainability. The challenge was designing a visual identity that is warm, inviting, and trustworthy without appearing commercial or generic.

Resolution

With the use of soft natural tones, warm tan, teal, ocean blues, and golden yellow, we were able to evoke the coast and sea. Every design choice and material reflects care for customers and the planet, ensuring products are high-quality, reef-safe, and crafted for lasting experiences. The result is a sunworn, reliable brand built for those who stay coastal.

Tools: Adobe Illustrator, Photoshop & Procreate

Previous project

Faya

Next project

Book Cover Design

Previous project

Faya

Next project

Book Cover Design

Previous project

Faya

Next project

Book Cover Design

Shoreline Club

Shoreline Club is a California-based surf and lifestyle brand rooted in sustainability, craftsmanship, and coastal culture. Wherever water flows, we follow.

Shoreline Club is a California-based surf and lifestyle brand rooted in sustainability, craftsmanship, and coastal culture. Wherever water flows, we follow.

Shoreline Club is a California-based surf and lifestyle brand rooted in sustainability, craftsmanship, and coastal culture. Wherever water flows, we follow.