Shoreline Club
Category
Social Media & Branding
Year
Shoreline Club is a California-based surf and lifestyle brand grounded in coastal culture, craftsmanship, and sustainability. Wherever water flows, we follow.
Credits & Tools used
Sole Designer - Doselle
Illustrator
Photoshop
Procreate
overview
This project focused on creating an authentic and welcoming brand identity rooted in coastal culture. The goal was to avoid typical surf industry clichés while maintaining warmth, trust, and approachability. It also emphasized reef-safe practices, high-quality materials, and respect for ocean life and surf culture.
